Posts Tagged ‘google’
Third-Party ads now available on the Google content network
Great news for Google Adsense publishers: Adsense now supports the use of third-party ad serving techniques and technologies. Well, i don’t know if everybody understands the significants of this. To explain in a few words, large companies would not even think about placing an ad on publisher’s site without being able to track the results of those ads. And how can they do that ? Through a third-party ad serving as intermediary. Got it ?
The Google content network now accepts display ads served from qualified third-party vendors. Third-party ad serving has been a longstanding request from top brand AdWords advertisers who use third parties to create and manage their online campaigns. Initially, we will be only accepting third-party ads in English, but we hope to expand to other languages soon. Source : Adsense Blog
How to optimize your site to allow third-party ads ?
You’ll have to follow the following simple steps :
1. Opt into image ads (for now, the third-party ads are only available in image or Flash, so they won’t appear in text-only ad units)
2. Enable advertisers to target your AdSense channels
The advertisers who use third-party ads usually prefer to specify websites where their ads will appear in order to optimize the targeting and effectiveness of their campaigns.
3. Opt into placement targeting (this option will allow advertisers to target their ads to your site)
